A highly effective storytelling framework used by award-winning charities and CSR teams
Turn Your Impact Into Stakeholder Trust, Visibility & Funding
Get Your Free Guide:
The Social Impact Storytelling Framework
Learn how to turn your initiatives into powerful narratives in just 10 minutes - created by an award-winning charity CEO and trusted social impact photographer.
Finally, a Simple Framework to Help You:
Craft stories that engage funders and stakeholders (without spending hours trying to find the right words)
Turn complex social impact data into clear, compelling narratives that people remember
Create consistent, powerful stories across your organisation (even if you're not a natural storyteller)
Create effective narratives that emotionally connect to your audience's heart and mind
Change Lives with Storytelling
A proven framework for creating stories that drive social change
MEET YOUR GUIDE
Hey, I'm Matt!
I'm Matt Mahmood-Ogston, a social impact storyteller, photographer and charity CEO based in London.
I’ve led a multi-award-winning charity, created documentaries for national broadcast, and captured the stories of hundreds of people whose voices were at risk of being lost.
In every case, one thing made the difference:
emotional storytelling that builds trust.
This blueprint shares exactly how I do it — so you can turn your work into visual, emotional stories that funders and stakeholders believe in.
A proven, simple to follow formula for crafting compelling social impact stories
Fill-in-the-blank templates you can use immediately
Expert tips from my experience leading a multi-award-winning charity
How to use visual storytelling and photography to connect to the hearts and mins of your audience
EXCLUSIVELY FOR CHARITY, CSR and ESG LEADERS
Download Your Free Funding-Ready Storytelling Framework
Use the exact storytelling framework I’ve used to help purpose-led organisations build trust, win funding, and create lasting change.
Limited Release - Only 150 copies will be available.
No fluff, no jargon — just a field-tested storytelling formula you can use in your next case study, funding bid, or impact report.
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